Location: Tallahassee, FL 32313
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At Disney, we‘re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.
The Parks, Experiences and Products segment includes Disney’s iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business across toys, apparel, home goods, digital games and apps; the world’s largest children’s publisher; Disney store locations around the world; and the shopDisney e-commerce platform.
We are looking for a content marketing expert with specific experience driving YouTube programs. You will establish media strategies and then activating and optimizing these campaigns. You will be looked upon to share platform and performance best practices among a larger project team consisting of business owners and content creators. You excel in an environment where innovation, nimbleness, and testing are rewarded.
You will work with the social activation team, strategic planning and integration team, and creative teams to manage campaigns that complement other paid media and content strategy efforts.
You will report to the Customer Engagement Manager II – Paid Search Activation.
Responsibilities :
- Create, audit, and manage YouTube and Pinterest campaigns
- Review existing content to ensure videos on our channel(s) are up-to-date
- Perform daily campaign management of multiple large-scale campaigns which include: campaign launches, budget management, bid management, tracking and reporting, multivariate testing and participation in beta program testing
- Employ excellent working knowledge of streaming video media to drive traffic and conversion results from proposed strategies
- Demonstrate data analytics skills by leading the execution, analysis and presentation of data for plans with the ability to find conclusions and apply next steps from results
- Monitor incoming requests for video uploads and optimizations
- Create a video marketing plan that aligns with organizational marketing goals
- Optimize videos for SEO purposes using keyword-enriched descriptions and tags (adding title, description, URL, and custom thumbnail)
- Communicate with all partners
- Develop presentations and present results, insights and business recommendations to executives and other key stakeholders
- Manage budget tracking process to make sure monthly spending levels are on pace
- Collaborate with management and team members to establish processes to further improve efficiency and performance for key stakeholders and performance for key stakeholders
Basic Qualifications :
- 4+ years of experience in digital media
- Project management skills
- Experience working with our partners or vendors
- Suburb storyteller who values results
- Experience with auction based digital advertising
- Google Ads power user
Preferred Qualifications:
- YouTube channel management
- Experience using third-party bid management platforms
- Adobe Analytics Experience
Required Education :
- 4 year degree or equivalent with work experience
Additional Information :
Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits
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