Position’s primary responsibility is to maintain the FSU Alumni Associations online presence through its website(s), electronic communications and other web platforms.
Oversees website design and development as well as content development; updates and maintains the association’s website(s) on a daily basis. Coordinates with Programs, Membership and Communications team members; Supports marketing and promotional efforts for special events, alumni programs and affinity partnerships via electronic communications and inclusion on the association’s website(s). Develops project budgets and manages projects as necessary.
Manages the distribution of all mass electronic communications via e-mail campaigns.
Serves as liaison between association staff and The FSU Foundation staff as it relates to online operations. Serves as project manager and liaison with web development vendors and provides back-end support as necessary. Coordinates with other internal and external university stakeholders as required.
Develops and implements strategies for best online communications practices; works with association staff to build integrated and strategic online relationships with external audiences. Leads web projects by communicating project requirements, priorities and schedules to all involved parties.
Assists in the development of statistical reports to evaluate alumni communications and services; provides analytics, usage and marketing reports on all aspects of the association’s online communications.
Qualifications
Bachelor’s degree and two years of professional experience in online content creation, website editing and production in a fast-paced, multifaceted organization; or a high school diploma/equivalent and the same experience equal to six years. (Note: post-high school education can substitute for experience at the equivalent rate.)
Ability to adhere to ethical business practices and promote ethical behavior.
Ability to communicate effectively verbally and in writing.
Ability to convey technical information to technical and non-technical users.
Ability to demonstrate critical thinking based upon in-depth data, substantiating information, considering and respecting others’ input personal values, and ethics.
Ability to develop and implement a successful marketing plan/strategy.
A valid Florida or Georgia Driver’s License or the ability to obtain one.