Marketing Coordinator – Bluegreen’s Bayside Resort & Spa

Job Details

Description

Champagne Lady Management/Marketing Duties:

• Monitor inventory of cruise dates, times, and reservations, ensuring all information is correctly displayed online and available for purchase.
• Manage all aspects of reservations for cruises through Fair Harbor, including confirmations, cancellations, questions, and special requests.
• Communicate booking information to Resort Staff to ensure proper planning for staffing needs, food, and beverage needs.
• Monitor and manage guest payments through OpenTable.com and ensure processing is complete and accurate with accounting department.
• Schedule, promote, and assist in planning special event and holiday cruises.
• Serve as contact for Sales Team for private charters and group bookings.
• Manage all marketing efforts of Champagne Lady in coordination with Marketing Manager, to include social media, print collateral, advertising, and promotional materials.
• Regularly report on reservations, guest feedback, and revenue of Champagne Lady. Prepare marketing reports by collecting, analyzing, and summarizing sales data.
• Research competitive properties and boat offerings to ensure Champagne Lady remains competitive in offerings, market share, advertising, and pricing.
• Make recommendations for future programming, budget, and forecast pertaining to the Champagne Lady.

Social Media Management & Other Marketing Duties:

• Monitor and manage guest feedback and comments on all social channels, with positivity, professionalism, and helpfulness.
• Ensure all social postings are within the Marriott/Sheraton standards and reflect our branding requirements.
• Develop comprehensive quarterly social media strategy to promote Resort, amenities, outlets, and special events.
• Create engaging content for all areas to increase awareness, promote sales, and foster a culture of a high-end vacation destination, to include photos, videos, graphics, surveys, giveaways, contests; with assistance from Marketing Manager as needed.
• Maintain current knowledge of social media trends, requirements, and advantages to maximize social impact.
• Assist general marketing responsibilities as needed.

Skills:

• Strong knowledge of Microsoft Word, Excel, Power Point, online graphic editors, Photoshop and Illustrator
• Strong knowledge of current social media platforms
• Excellent language, spelling, writing, editing and proofreading skills, and telephone etiquette.
• Photography and video production background a plus
• Event planning background preferred
• Ability to multitask and prioritize workflow.
• Discretion and confidentiality are extremely important
• Excellent interpersonal and oral and written communication skills.
• Should be accurate and organized.

Qualifications