PBI-Gordon Corporation is top talent. Who is PBI-Gordon? We develop and manufacture turf and ornamental products, and animal health products. In other words, we work for anyone who loves a beautiful lawn or a round of golf. And we work for animals and the people who love and care for them.
PBI-Gordon offers competitive pay, great benefits, a team-focused culture, and genuine stability – we’ve been doing this for 70 years.
But arguably, the best thing about PBI-Gordon is the owners: Us. PBI-Gordon is 100% employee-owned. We’re not publicly traded – this company is ours. We act like we own the place because we do. And we’re always looking for good folks to join us. Sound good? Come GROW with us!
In this role, you will support the creation, execution and deployment of content across multiple channels to support the company’s professional and consumer product lines, including e-mail marketing, blogs, social media, direct mail, tradeshows, and special events, etc. This position is three days in office at headquarters in Shawnee, KS and two days remote.
Primary Responsibilities/Activities:
- Work with the MarCom to execute annual strategic communications plans and social media content calendars to support goals and drive strategy.
- Write and develop corporate communication as assigned.
- Cultivate and create original content to deploy across multiple social channels, including influencer and thought leader content to reach target audiences.
- Work with advertising agency to develop content to support media plan.
- Facilitate internal or vendor production of communications materials, digital assets, videos, websites, and other promotional materials.
- Utilize project management system to manage job timelines and keep project on-schedule.
- Coordinate and participate in all creative input meetings.
- Review and proofread all copy for use in communications materials.
- Review all materials to ensure they are strategically on-target with creative brief.
- Update project reports, adding new projects and status updates as needed, and meet all deadlines as assigned.
- Assist Marcom/Corp Comm/Marketing/Product Managers in communication & marketing activities needed to service the sales team, key accounts, or take advantage of seasonal or situational sales opportunities.
- Travel as needed to provide on-site reporting and social media content develop at key events and trade shows.
- Provide monthly updates tracking & showcasing social media metrics and engagements.
- Review market research and make recommendations in applying research findings to drive results.
- Education: Bachelor’s degree in marketing, advertising or related field
- Experience: 2+ years in marketing, advertising or related field, ad agency and/or social media management experience preferred
- Exceptional writing skills
- Specialized knowledge or training: Business-to-business marketing experience preferred. Professional turf industry experience is a plus. Other skills: Proficient in Microsoft Office applications. Strong written and verbal communication skills essential