Job Advertisement
Digital & Social Media Specialist – Position Number 48008087
Department – Communications & Public Relations
Position Type – Career Service
The Florida School for the Deaf and the Blind (FSDB) Communications & Public Relations Department has a full-time job opening for a Digital & Social Media Specialist
Salary Range
12 Month: $34,186.88 to $37,186.88 annually. This range is inclusive of verified experience and education.
Hours
Monday through Friday, 80 hours biweekly; schedule may vary.
Your Specific Responsibilities
The incumbent in this position reports to the Executive Director of Communications & Public Relations and is responsible for implementing the digital communications strategies and initiatives that help promote and enhance the reputation of FSDB. Coordinates, designs, and deploys social media campaigns and content, ensuring tie-in to school website processes. Creates and shares engaging daily content, including text, images, and videos that promote the FSDB brand across platforms such as Facebook, Instagram, and Twitter. Manages social media posting schedule, considering insights, web traffic, engagement metrics and trends. Serves as a resource on social media for school leaders. Conducts interviews for news articles. Ensures continuous monitoring of social media traffic, performance, reviews, and feedback, including reporting processes. Ensures all social media channels are updated and consistently maintained. Facilitates engagement through online conversations and responses to inquiries. Collaborates with other departments to write and edit social media-related content and graphics for the individual school channels in an accurate, timely and compelling manner to help maximize reach and engagement. Stays on top of current social media trends and evaluate how the company can best participate. Exercises careful judgment on sensitive matters and seeks consultation as needed. Assists the team in taking photographs for digital and print marketing purposes. Ensures accessibility for all photos, videos and images. Assists in maintaining photo and video galleries. Captures and edits visual content for multiple platforms. Performs retouching and image adjustments after shoots. Produces photography in various methods including printed/digital media. Delivers final product to various sources including internal and external customers. Carries out additional duties associated with the above responsibilities. Reviews graphics requirements for the design of various publications and makes appropriate recommendations. Reviews graphics and text content for print and digital marketing purposes, including but not limited to print and digital ads, webpages, social media posts, marketing displays, newsletters, brochures, manuals, and presentations. Assists in content marketing strategies that reflect the organization’s vision, mission and strategic goals. Collaborates with team and campus departments to identify opportunities for sharing student and staff achievement and success stories across multiple platforms. Assists in print and digital content for various stakeholders and distribution channels (e.g., organizational brochures, fact sheets, event materials, training resources, infographics, reports and related items). Additional duties as assigned.
Required Knowledge, Skills and Abilities
Knowledge of principles, practices, standards, and techniques for graphic design, photography, audio/videography, and live streaming technologies.
Knowledge of aesthetic design concepts.
Knowledge of Search Engine Optimization and Google Analytics.
Skills in using Adobe Creative Suite, Microsoft Office 365, Canva and Smore.
Skills in English writing, editing and proofreading using Associated Press style.
Skills in social media planning, content preparation and engagement analysis.
Skills in the areas of shooting٫ lighting٫ and printing.
Skills in applying photographic best practices and techniques
Ability to build and maintain effective working relationships with campus personnel that supports a cooperative work environment and positive engagement with stakeholders.
Ability to handle multiple priorities and projects under pressure and within tight timelines.
Ability to independently carry out work assignments.
Ability to conduct interviews for news articles.
Ability to perform duties per federal and state laws and regulations and organizational strategic plan and operational policies.
Ability to complete training and administer skills acquired during CPR.
Ability to attain sign language proficiency level in accordance with FSDB OPP 1.24.
Minimum Qualifications
A bachelor’s degree from an accredited college or university and two years of professional experience in news reporting, editing, public relations, public information, advertising, marketing, mass communications or journalism.
A master’s degree from an accredited college or university with major course of study in communications or English can substitute for one year of the required experience.
Professional or nonprofessional experience as described above can substitute on a year-for-year basis for the required college education.
Preferred Qualifications
Adobe Creative Suite proficiency – Illustrator, InDesign, Lightroom and Photoshop.
Microsoft Office 365 proficiency – Word, Excel, PowerPoint, Outlook and Teams.
Advanced English (writing) proficiency.
Excellent computer skills and an understanding of website technology and user interface best practices.
Condition of Employment
Applicants under consideration for employment at the Florida School for the Deaf and the Blind will be required to complete background investigation. Fingerprints will be taken and sent to the Florida Department of Law Enforcement and the Federal Bureau of Investigation for a background check of your criminal history record(s) at the state and national level.
Sign Language Requirements
Applicants who are selected for hire will be required to attain a Survival Plus proficiency in sign language, within four years of hire.
Please note: The Florida School for the Deaf and the Blind provides education to acquire sign language skills.
The Benefits of Working for the State of Florida
FSDB is a state of Florida agency and a major employer in St. Johns County. Working for the state of Florida is more than a paycheck. The state’s total compensation package for our SES and Career Service employees features a highly competitive set of benefits including:
Annual and sick leave
Holiday leave–nine days per year
Personal holiday–one day per year
State group insurance–health, dental, vision, life, and supplemental coverage options
Retirement plan options–including employer contributions (for specifics, visit www.myfrs.com)
Flexible spending accounts
Tuition waivers
And more!
For specific details, visit www.mybenefits.myflorida.com
About Our Organization and Mission
FSDB is a state public school available at no cost to eligible pre-K and K-12 students who are deaf/hard of hearing, blind/visually impaired or deafblind, including boarding and transportation services. FSDB is nationally recognized for its comprehensive educational services, designed for the unique communication and accessibility needs of students. FSDB also provides educational outreach programs for children ages 0-5 and their families. The FSDB experience provides students with the edge to do more, be more, and achieve more, fulfilling our vision of preparing them for a lifetime of success.
The mission of FSDB is to utilize all available talent, energy, and resources to provide free appropriate public education for eligible sensory impaired students of Florida. As a school of academic excellence, the school shall strive to provide students an opportunity to access education services in caring, safe, unique learning environment to prepare them to be literate, employable, and independent lifelong learners. The school shall provide outreach services that include collaboration with district school boards and shall encourage input from students, staff, parents, and the community. As a diverse organization, the school shall foster respect and understanding for each individual. (Section 1002.36, Florida Statutes)
How You Will Grow
FSDB provides staff members with opportunities to grow professionally, enhancing their ability to support students’ growth. School- and state-required training and skills development is offered both online and in-person for academic and non-academic staff members.
Where You Will Work
The FSDB campus is situated in the Uptown area of historic St. Augustine, by the Intracoastal Waterway. St. Augustine, also known as the nation’s oldest city, has a rich heritage that makes the city and its surroundings a charming and distinctive place to live and to visit.
St. Augustine has its own unique character, with friendly local people at farmers markets, nearby beaches, entertainment venues, shopping areas, community events, restaurants, and more. The links below give insight into the city we love:
Florida’s Historic Coast
Florida, the Sunshine State, is known for warm climates, friendly residents, and exceptional outdoor and recreational opportunities. It offers a great quality of life with a reasonable cost of living without a state income tax. Florida continues to be a magnet for new residents each year.
An attached resume is not a substitute for the information required on the application. It is the responsibility of all applicants to keep their application current.
All members of the Florida Retirement System are required to contribute 3% of their salary on a pre-tax basis.
TO APPLY:
Applications accepted through People First only.
To access additional information please log on to https://jobs.myflorida.com/
and in Keywords enter 48008087
The State of Florida is an Equal Opportunity Employer/Affirmative Action Employer, and does not tolerate discrimination or violence in the workplace.
Candidates requiring a reasonable accommodation, as defined by the Americans with Disabilities Act, must notify the agency hiring authority and/or People First Service Center (1-866-663-4735). Notification to the hiring authority must be made in advance to allow sufficient time to provide the accommodation.
The State of Florida supports a Drug-Free workplace. All employees are subject to reasonable suspicion drug testing in accordance with Section 112.0455, F.S., Drug-Free Workplace Act.
VETERANS’ PREFERENCE. Pursuant to Chapter 295, Florida Statutes, candidates eligible for Veterans’ Preference will receive preference in employment for Career Service vacancies and are encouraged to apply. Certain service members may be eligible to receive waivers for postsecondary educational requirements. Candidates claiming Veterans’ Preference must attach supporting documentation with each submission that includes character of service (for example, DD Form 214 Member Copy #4) along with any other documentation as required by Rule 55A-7, Florida Administrative Code. Veterans’ Preference documentation requirements are available by clicking here. All documentation is due by the close of the vacancy announcement.
Nearest Major Market: Jacksonville