Main Areas of Focus: Client Education, Social Media, Marketing Software/Website Set-up, maintenance, automation and segmentation as well as building signage.
General Accountabilities:
- Develop and deliver client facing educational content for social, blog postings, websites, etc. for both Acentria and other FRP entities, determined by the SVP of Marketing.
- Plan, coordinate and execute digital ad campaigns while working in conjunction with the SVP of MarketingAnalyze and report on the performance and efficiency of campaigns
- Conduct and report on market research to identify new marketing opportunities and help shape future marketing strategies
- Collaborate with other Marketing Coordinator team member to effectively accomplish overall team marketing initiatives and goals
- Establish, coordinate and execute fully encompassing marketing campaigns for the organization’s insurance producers to generate leads/prospects as well as cross sell/drip campaigns for current client base.
- Serve as a power user on marketing programs and software to include: Asana, HubSpot
- Develop business process automations (i.e., marketing workflows, CRM integrations, campaign succession) to work towards an Agile Marketing Plan
- Work alongside the SVP of Marketing to strategize and execute new organizational website, future landing pages, functions, etc.
- Serve as the liaison with outside signage vendors to ensure branding and co-branding standards are met with new locations, mergers/acquisitions and/or office consolidations. Work in conjunction with the Facilities Regional Manager and SVP of Marketing
- Assist marketing team with planning and executing organization’s Annual Conference and other events
- Updates job knowledge by participating in educational opportunities including HubSpot, Google, Asana Certifications, etc.
- Accomplishes organization goals by accepting ownership for accomplishing new requests and exploring opportunities to add value to job accomplishments
- Provides support to marketing department initiatives and undertakes individual tasks of a marketing plan as assigned.
- Liaise with all concerned parties to guarantee adequate planning, execution and monitoring of marketing activities
Why settle for less, come work for the best!
As a Foundation Risk Partners Company, Acentria Insurance was named Best Agency to Work For (Insurance Journal) and Insurance Industry Employer of Choice for four straight years! Our goal is to provide an environment that fosters both personal and professional growth – while creating a workplace that feels like home. Acentria offers generous time off policies and competitive benefits package which includes employer matched 401K program. Acentria Insurance and Foundation Risk Partners are Equal Opportunity Employers steadfast to furthering inclusion and diversity throughout our companies. Submit your resume for first consideration!
Requirements: Proficient with Office Suite Products. Organized. Excellent verbal and written communication skills. Asana knowledge and HubSpot Certification
Preferences: Google My Business knowledge/certification